You were up a ladder
It lands at 11:40. You see it at six, in the van, with a chip bag on your lap. By then she's had two other lads out and one of them brought a sample.
Window, door & home improvement installers · Ireland & UK
13–25 qualified appointments a month. Or we work for free.
You paid good money for those leads and then let them go cold. Everyone does. We build and run the Meta ads, the landing page and the form, then Gary rings every lead inside a minute and keeps ringing for five days until there's an appointment in your diary. Gary is a goose. Gary doesn't give up.
Book a 15-minute call
Bring three months of leads. We'll do the sums live.
From €1,500 a month plus ad spend. Not worth your time if your average job is under €4,000.
- First ring in 47 seconds
- Eight goes across five days
- Twenty qualified appointments or it's free
- Live in ten to fourteen days
I've rung her three times. And i'll ring her five more.
What you're buying
Not leads. Qualified appointments.
Not a lead list
You're not buying names to ring yourself in the van at six o'clock. Nobody wins that game.
Not a chatbot on your website
Gary rings out. On the phone, out loud, inside the first minute, and again for five days.
Not an ads retainer with a dashboard
We run the ads because we have to own the form to ring the people on it. The thing we're judged on is appointments somebody was home for.
One unit of value: a qualified homeowner, in your diary, who opened the door.
Bad news, then worse news
There's nothing wrong with your leads. There's something wrong with the four hours before you ring them.
Every installer in the country is buying leads off the same three places and blaming the leads. It isn't the leads. It's that Kevin down the road rang her at 11:42 and you rang her at ten past six.
She wasn't loyal to Kevin. She was loyal to whoever picked up the phone while she still cared.
You rang once. Twice if she sounded keen.
Nobody rings a lead eight times. Not because it doesn't work — because it's grim, there's a van to unload, and your dinner's going cold on the counter.
Evenings and Sundays go dark
Which is exactly when she sits down with a cup of tea and starts thinking hard about her windows. Your phone's off. Somebody else's isn't.
Then half of them ghost you anyway
Booked Tuesday, forgotten by Thursday. Forty minutes each way to an empty driveway, and you write it off as a bad lead. It wasn't. Nobody reminded her.
The whole machine
We buy the attention. Gary does the chasing.
Your job is the last two feet: turn up to the appointment and close it. That is the whole list.
01
We run the ads
Your Meta account, your pixel, your data. Creative, targeting and budget driven every week.
02
They land on your form
Homeowner, property, timeline, budget, consent ticked and timestamped. Tyre-kickers stopped at the door.
03
We ring them right back
Then eight goes across five days until there's an appointment in your diary, and a reconfirm the night before.
Meet the staff
This is Gary. Gary is a goose.
Geese are relentless, faintly unhinged, and can't let a thing go to save their lives. We built one that makes phone calls. He doesn't mind the rejection, which is the whole point — attempt six is exactly as cheerful as attempt one.
How the chasing works
The Gauntlet
Five days. Eight goes. Rotating hours, because the woman who won't answer at two will answer at seven. Nobody quietly slides off the bottom of the list.
Half of what Gary books, he books after the third attempt. That isn't clever. It's just the part of the job nobody has the stomach to do by hand.
Put this on my leadsShe's in for Thursday at four. Your Thursday's looking a bit quiet after that, if you want me to keep going.
Gary
00:00
She hits submit. Homeowner, semi-D, wants it sorted before Christmas.
47 seconds
Ring one. Before she's closed the tab. Most bookings happen right here.
12 minutes
No answer, so a text goes out. Your company's name on it, with a booking link.
2 hours
Ring two. Different hour of the day, different odds of catching her.
Day two, morning
Ring three. After the school run, before the day swallows her whole.
Day two, evening
Ring four. Gone six, when she's actually in the house.
Days three to five
Rings five through eight. Then a last-chance text. This is the stretch nobody works, and about a third of your appointments are hiding in it.
Booked
Qualified, dropped into a real gap in your diary, confirmation away.
The night before
The reconfirm. The cheapest thing you'll ever do to a show rate.
What actually gets built
Six things. Every one of them in your name.
01
The ad account, run properly
Creative, copy, targeting, budget, testing. Your account, your pixel, your data. We just drive it.
02
A page that filters
Homeowner or renting. Property type. Timeline. Rough budget. Consent ticked and timestamped. Tyre-kickers stopped at the door.
03
Gary, trained on you
Your areas, your products, your lead times, your objections. Tested on live calls you listen to yourself before he rings a real customer.
04
Straight into the diary
Google or Outlook, live availability, travel time respected. No double bookings, no "I'll check and ring you back."
05
The night-before call
Every appointment reconfirmed the evening before. Cancellations come back as reschedules instead of empty driveways.
06
One page every Monday
Spend, leads, connects, booked, showed, won. Plus every call recorded, so you can hear what your market says when nobody's selling at them.
What a month actually looks like
A month where nothing special happens.
Not a best case. Not a screenshot from a freak week. Just the ads doing their job and Gary doing his, on an ordinary Tuesday in an ordinary town.
Ad spend, straight to Meta off your own card€1,800
Leads through your form100
Gary actually got talking to~60
Qualified — homeowner, right house, real timeline~35
Appointments booked into the diary18–20
Appointments somebody was actually home for13–14
Closed at one in four3–4 jobs
On a €10k average job€30k–40k
Illustrative, not a promise. Cost per lead and close rate move with your area, your pricing, and how good you are in somebody's front room. We'll build this exact table with your real numbers on the call, before you've spent a penny.
From the vans
What installers say once he's loose on their leads.
Trustpilot → Integrations → Review Carousel. Paste the widget script and these cards swap for the real ones.
Every review we've ever had is public, and none of them were written by a goose.
Read the reviewsWhat it costs
One build fee. One monthly. Nothing going on behind your back.
A setter on the phones is €2,400–3,200 a month. Forty hours. Sleeps. Takes Christmas off. Hands her notice in around March.
Gary works Christmas. Gary has always worked Christmas.
The bit you don't believe yet
You've been burned by an agency before. Fair enough. So has everyone.
Twenty qualified appointments in ninety days, or we stop charging and Gary keeps going.
If The Gauntlet hasn't put twenty qualified appointments in your diary inside the first ninety days, the whole thing keeps running — ads, calls, chasing, the lot — at no monthly cost until it does. And if you'd rather walk at that point, you get the build fee back and you keep the ad account, the page, the lead data and every recording.
I'll keep going either way. I'm not in it for the money. I'm not really in it for anything.
Gary
Straight answers
Things people ask before they say yes.
Not on the list?
Ask it on the call — it's fifteen minutes and nobody is going to sell at you.
Or ring {{ phone }}.
Will he sound like a robot?
Some people cop it. Most don't, and it barely dents anything when they do — she filled in a form about her windows ninety seconds ago. She wants the call. Gary opens by saying he's an automated assistant ringing on behalf of your company, which disarms people far more than it puts them off.
You'll hear a dozen test calls before he rings a single real customer. If he isn't good enough, he doesn't go live.
Is this even legal?
Only people who filled in your own form and ticked a box saying, in plain English, that you can ring them including by automated or AI-assisted call. Timestamped and stored, so you can produce it if anyone ever asks.
Every call names the company, honours an opt-out on the spot, and stays inside legal calling hours. We won't dial a bought list, a scraped list, or the spreadsheet in your glovebox. Not for any money.
What happens when he can't answer something?
He doesn't guess and he doesn't bluff. He books the appointment, flags the question for you, or offers a callback from an actual human at a time you've already agreed to. Pricing questions get parked for the appointment, where they belong and where you can actually win them.
Do I have to change my CRM?
No. If you've got one, we push into it. If you haven't, it lands in your calendar and your inbox. Nobody's migrating anything and nobody's learning new software.
How long before he's live?
Ten to fourteen days from the deposit. Ad account and page in week one, Gary trained and tested in week two. You sign off on the test calls yourself before he touches a real lead.
What if we part ways?
You keep the lot. Ad account, pixel and its history, the landing page, the lead data, every recording. We're not holding your audience hostage to stop you leaving. Gary would find that undignified.
Fifteen minutes, no slide deck
Bring your last three months of leads.
We'll work out what you paid a lead, how many you actually rang back, and what The Gauntlet would've done with the ones you didn't. If the sums don't work we'll tell you on the call and you'll have lost a quarter of an hour.
Would rather not sit through a call? Ring {{ phone }} and ask for the two-minute version.
I'll find the ones you never rang back. There'll be more than you think. Telling you now so it's less awkward on the call.
Gary